At Buell Advertising, we appreciate the accountability that comes with working from concept to creation, planning to execution of the media plan, and then continuing to fine tune to get the best return on investment for our clients. Larger agencies can’t afford to have employees who are adept at each area of the advertising process. We can’t afford not to be that way. They have specialists who focus on one thing. That may work for them, but we like to see the whole picture at once and how it will all work together.
• Media Buying
...other times it’s the reverse order. As long as the strategy is sound, the creative can drive the campaign or the media plan can take the lead.