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Great creative is unbeatable. We try to make it memorable, along with helping the public remember your name. The overall process for advertising is basic: Get their attention. Make a promise or claim. Give them a logical reason to buy. Offer a call-to-action. We use words, sounds, music, visuals, and a connection that will resonate with your target audience.
We start with your goals. From there we build a strategy of tactics to reach your target audience with a compelling message. We pay attention to reach and frequency so we can achieve multiple impressions against the same target consumer.
We find great talent to play the roles in our commercials. Sometimes they are seasoned professional talents, other times good actors, and we usually integrate you or your employees to add credibility to the spot. Our direction and decades of experience on stage, in-front, and behind the camera makes a huge difference!
Who is our target market? Demographic, geographic, psychographic, and other factors are considered. Methodology of when, where, and how much to buy. Which media? TV, radio, digital, OTT, Outdoor, and so many others are considered. What are the budget constraints? So much goes into planning.
Budgeting, negotiation, knowing that the lowest price is not always the best price or deal. We take the stewardship of our client’s money very seriously. Investing in the best options available is necessary. Achieving excellent ROI is mandatory.
Buell Advertising is a full-service advertising agency. We create content, produce award-winning video and audio productions, plan and buy all forms of traditional and non-traditional media. Some of our team has been working together for over 3 decades and are going strong and still growing.
How did it begin?
IT'S ALL ABOUT...
FROM CONCEPT TO CREATION TO DELIVERY
Perhaps a note about the team first. “I learned the value of team as a kid and later, the value of an ensemble. I’ve grown to appreciate the Body as a whole. Individually each part has an important role to play. ‘One-man’ shows are a myth. We are grateful to have assembled a trusted team over the past 3 decades. Many on our team are not employed directly by us. That makes us more of an All-Star Team!”
WORDS CRAFTED IN CAMPAIGNS
ZILLIONS OF BLESSINGS ALONG THE WAY
We can't wait to hear from you
212 Dean Road
Spencerport, NY 14559