T-Mobile CapTel “Gatekeeper”

T-Mobile Accessibility offers captioned telephone service to individuals who have hearing loss.  Through our research and experience on the media buying side, we knew that we needed to reach both the end users and their trusted gatekeepers, information-gatherers, and caregivers.  In this spot we highlighted a real-life story with a daughter and her mother.  We also did some fancy post work to carry the magenta theme throughout.

 

Client: T-Mobile CapTel